From June 1st to 15th, BETON CIRE was in the MOB Hotel for a POP UP store & friends.
FWe have decided to weight the ancor in this unique and trendy Parisian place trough a city & sea scenography. Opened since march 2017, numerous artists have passed by the MOB, such as Keziah Jones, Wu tang, Mos Def.. The Maïmonide Of Brooklyn is not a simply hotel, but an attraction by itself, a multicultural place in the era of time proposing an outdoor giant screen, a rafinated and organic cuisine, yoga lessons. The MOB has also is own boutique were all the brand are meticulously selected by Cyril, the founder of the Hotel.
For this collaboration, BETON CIRE invited some of it’s friends brands having the same sensibility for the quality of the product and a sea & street heritage,.
We let you discover the shooting we have done in the MOB :