ABOUT OUR BRAND

BÉTON CIRÉ was created in 2013, when founder, Amélie Le Roux, was inspired to bring back the Miki docker hat from Brittany. It soon became the Parisian brand’s iconic beanie.

BÉTON THE URBAN - CIRÉ THE AUTHENTIC

BÉTON CIRÉ remains true to its very first inspirations - the sea, and its love of big cities - while constantly revisiting authenticity with fresh eyes. Every new Béton Ciré product is thoughtfully designed to bring you top-quality headwear with the greatest respect for expertise, artisans, and the environment. .

THE GREAT EXPLORATION

BÉTON CIRÉ relies on its network of experts to source materials whose environmental and ecological impact is carefully considered.

Expertise is another key value for Béton Ciré: the company works with the best hat makers, to craft hats for you that will last.

DESTINATIONS:

Since its launch, the brand has conquered the finest points of sale on the planet with ease, thanks to its strong image and its new style steeped in authenticity and character.