ABOUT OUR BRAND
BÉTON CIRÉ was created in 2013, when founder, Amélie Le Roux, was inspired to bring back the Miki docker hat from Brittany. It soon became the Parisian brand’s iconic beanie.
BÉTON THE URBAN - CIRÉ THE AUTHENTIC
BÉTON CIRÉ remains true to its very first inspirations - the sea, and its love of big cities - while constantly revisiting authenticity with fresh eyes. Every new Béton Ciré product is thoughtfully designed to bring you top-quality headwear with the greatest respect for expertise, artisans, and the environment. .
THE GREAT EXPLORATION
BÉTON CIRÉ relies on its network of experts to source materials whose environmental and ecological impact is carefully considered.
Expertise is another key value for Béton Ciré: the company works with the best hat makers, to craft hats for you that will last.
Since its launch, the brand has conquered the finest points of sale on the planet with ease, thanks to its strong image and its new style steeped in authenticity and character.
BÉTON CIRÉ HEADWEAR COLLECTIONS
The brand has 4 lines in its hat collection and each season, new shapes and new designs reinforce the creative aspirations of the small Parisian studio.
The Timeless line, the very first of BÉTON CIRÉ, is unisex and mainly composed of Miki docker beanies in plain colors and made of a very resistant denim material.
The Timeless Miki docker is the iconic model the brand’s ambassadors adopt and then collect, seduced by a high-end handmade piece that fits their everyday styles!
Each new season, the creative team takes on the challenge of designing a new collection more audacious than the last! Whether Summer or Winter, BÉTON CIRÉ creates its own trend with careful selections of new designs, materials and colors!
BÉTON CIRÉ asserts itself while collaborating with other brands in order to convey its values more strongly and create a dynamic of sharing cultures and know-how.
Igniting curiosity and taking a step into the unexpected are the challenges faced with each new collaboration.
In an effort to maintain a more ethical standard, BÉTON CIRÉ presents its archives! You can find our off season pieces and unreleased samples at a steal. All the pleasure of a sweet deal without the bad taste of fast fashion.