ABOUT OUR BRAND
BÉTON CIRÉ was created in 2013, when founder, Amélie Le Roux, was inspired to bring back the Miki docker hat from Brittany. It soon became the Parisian brand’s iconic beanie.
BÉTON THE URBAN - CIRÉ THE AUTHENTIC
Always keeping in mind that its first inspirations come from love for the sea , for the city and for street art , BETON CIRÉ constantly revisits tradition with a new eye and a touch of audacity. A new story that is told each collection with the purpose of taking you on a journey .
THE GREAT EXPLORATION
BÉTON CIRÉ’s team is always traveling the world to select its materials, combine its DNA with new know-how for production and collaborate with the most beautiful points of sale on the planet!
BÉTON CIRÉ HEADWEAR COLLECTIONS
The brand has 4 lines in its hat collection and each season, new shapes and new designs reinforce the creative aspirations of the small Parisian studio.
The Timeless line, the very first of BÉTON CIRÉ, is unisex and mainly composed of Miki docker beanies in plain colors and made of a very resistant denim material.
The Timeless Miki docker is the iconic model the brand’s ambassadors adopt and then collect, seduced by a high-end handmade piece that fits their everyday styles!
Each new season, the creative team takes on the challenge of designing a new collection more audacious than the last! Whether Summer or Winter, BÉTON CIRÉ creates its own trend with careful selections of new designs, materials and colors!
BÉTON CIRÉ asserts itself while collaborating with other brands in order to convey its values more strongly and create a dynamic of sharing cultures and know-how.
Igniting curiosity and taking a step into the unexpected are the challenges faced with each new collaboration.
In an effort to maintain a more ethical standard, BÉTON CIRÉ presents its archives! You can find our off season pieces and unreleased samples at a steal. All the pleasure of a sweet deal without the bad taste of fast fashion.